Advertising & Commercial Sponsorship

The Defense Logistics Agency partners with commercial businesses to enhance recreational and leisure activities for our workforce of more than 25,000 and their families, while increasing awareness of the sponsor's product and services. These activities not only promote fitness and esprit de corps, but also enhances work/life balance of our installation communities.


Sponsor and ROI at the HQC ROI sponsorship vendor HQC

Benefits of Commercial Sponsorship


  • Face to face contact with the military market and DoD civilians/contractors
  • Installation-wide events, festivals, promotions, family programs, and entertainment
  • Advertising distributed across DLA installations
  • Booth and banner display
  • Generate good will and positive relationships
  • Improve or create brand recognition and loyalty
  • Drive business through your doors
  • Distribution of gift certificates, coupons, and promotional materials
  • Logo placement on event publicity materials
  • Unique and customized opportunities




By sponsoring one or more of our events, you can have your company’s name and logo on all event advertising and publicity. We have a range of successful, proven tactics for implementing effective promotions such as dominant signage, high traffic locations for exhibits, tastings and samplings, interactive displays, strategically positioned logo and effective distribution plans for literature and coupons.

How We Can Help

Our team of installation marketing professionals stand ready to help you reach our unique military market through a variety of marketing channels associated with one of our many MWR programs. With Commercial Sponsorship and Adverting as an integral piece of your business strategy, you can:

  • Build new and strengthen existing customer relationships
  • Be part of a nationwide marketing campaign
  • Conduct product sampling
  • Generate leads
  • Integrate sales promotions into your sponsorship

Signage and Promotional Materials

Program promotional materials are strategically placed in high-traffic locations where they reach thousands of our installation community members daily.

Print and Digital Media

Some DLA installations have monthly publications; all have websites and digital media. These platforms allow us to target specific groups where key messages can reach your target market.

Product Sampling and Demonstration

Place your product directly in the hands of your target market through sample distribution or displays. Arrangements can be made for on-site sampling, demonstrations and coupon distribution in conjunction with event/program promotion.

Cross Promotion

We work closely with our counterparts in the Army, Navy, Air Force and Marines. If you want to reach all branches of service, we are happy to work a joint program or point you in the right direction. Event cross marketing is also available in DoD agencies, national guard and military reserve units located on DLA installations, which ensures our sponsors receive maximum impact.

By partnering with MWR your brand will be positioned to gain market share through direct sponsorship engagement and advertising opportunities on DLA installations across the country.



Contact DLA Family & MWR to learn more about our partnership opportunities:

Asante Kufuor

Advertising & Sponsorship Coordinator

M: 571.767.0434

Click HERE to see the 2023 Rate Card!